Power of blogging: Part 2
Yesterday I typed a post about the power of blogging, specifically mentioning the Thresher discount coupon, from this blog.
Watching BBC One o' clock news, this item was featured, and it mentioned that 800,000 downloads had taken place from Stormhoek alone, plus the pdf was being e mailed. Instead of focusing on the power of blogging, the story focused on Thresher being taken aback by demand, and said that it was still going to honour the discount. It then went onto talk about mark up, and Thresher could still make a profit from this. Which makes you question how much wine is begin marked up in the first place.
Valid questions, its a shame more focus wasn't given to how marketing has taken place by blogging alone. Perhaps, the mainstream media feels threatened, and needs to maintain its status quo, even if the BBC does not depend on advertising.