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MSN: I'm Making a Difference Initiative

Deafies in the UK use MSN Messenger a lot. Put your usage of Messenger to use via the new I'm Making a Difference Initiative.

i’m is a new initiative from Windows Live™ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. We've set no cap on the amount we'll donate to each organization. The sky's the limit.

Since this is in theory limited to the USA you might have difficulty adding a code next to your name. Go to Options > and add any one of these codes next to your name (not in the tag line):

*red+u American Red Cross
*bgca Boys & Girls Clubs
*naf National AIDS Fund
*mssoc National Multiple Sclerosis Society
*9mil ninemillion.org
*sierra Sierra Club
*help StopGlobalWarming.org
*komen Susan G. Komen for the Cure
*unicef The US fund for UNICEF

Whilst I have my reservations about Microsoft here: what's the percentage raised? Is it so minimal that its a way for Microsoft to increase profits just by advertising this scheme? There's also the feel good fact that comes with fundraising, and for some an excuse to do nothing other than throw money at a problem. The Stop Global Warming is an example of this.

Since many of us use msn anyway, there's no harm in participation. Just wish this was opened up to the rest of the world on launch.


don't forget *hsus !!
Humane Society of the U.S.

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